Are you a small business owner or consultant interested in promoting yourself or your company? If you do, you know how difficult self-promotion is. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Video marketing is one strategy you can utilize. The following article will provide many excellent tips for properly publishing online videos that attract viewers and peak market interests.
Video marketing gives you a way to keep in contact with your audience. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. It would be a nice gesture to give free products to those that sent in questions.
You can’t possibly think that customers are going to watch lengthy videos and stay interested. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. However, if you are not doing a demonstration, keep the video to under ten minutes.
Do not let video marketing scare you. Making videos is easy and all you need is a decent camera and a steady surface. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
In video marketing you have a very short time frame to capture your viewers attention. The initial 15 seconds are the make or break period. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Make sure your videos remain focused and on topic. It is easy to veer off topic when you have not prepared properly. Put together a detailed outline and include all the points you want to talk about. Don’t stray away from your message in order to ensure a successful video marketing campaign.
Clearly, video marketing can be a great promotional tool. Nowadays, millions of Internet users watch online videos every single day. That is the reason you need to use them. Use the advice that works best for you. You can increase your business traffic many timers over, and boost your profits substantially. Good luck.
It’s best to make as many videos as you can. Your viewers should be able to come back frequently and find something new each time. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.