How familiar are you with mobile marketing? Do you already have a plan to take advantage of this new marketing vector? Would you like to improve your current one? Are you reaching the largest potential audience with your marketing efforts? Are you certain your plan is being applied properly? If you are not able to answer the questions, you should check out the tips listed below.
Don’t ever text message customers for no good reason. Only send them information that they’ll find relevant and useful. Many campaigns have failed because they inundated their customer base with too many meaningless messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Qr Codes
You must learn to say a lot with just a little when you are building your mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Get your point across in as few characters as possible to be successful.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Anyone who has a smart phone can use the QR code to access your site or coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business shouldn’t be based solely on a mobile platform.
Your customer base doesn’t change unless the market changes, but customers come and go. Always stay current with the newest technology out there or your business may suffer. Customers are always looking for the next best thing.
Your mission statement will help you design the best campaign possible. Having the mission statement around will help you stay ethical.
Be very careful of the hours that you send your customers text messages. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.