Only put up coupons at the end of the week. You have to use a quote if you want to engage people; that’s what common wisdom says. There are countless of these myths scattered throughout the Internet, so it can be difficult to find good information about Facebook marketing. By reviewing this piece in its totality and internalizing the material, you can get off to a good start.
Interact with your fans regularly so you know what it is they want. If people post things on your page, take note. You would be amazed at how helpful the public can be with marketing ideas. Don’t ignore fans since they happen to be the reason for your success up to now.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.
Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Facebook Offers is a great tool for promoting giveaways and contests on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Consider buying some Facebook ads. You ad can be customized to be shown only to certain ages or genders. If you have a budget, do as much as you want. A long-term commitment need not be made. Whenever you would like to end your ad, you can.
Consider Facebook a type of content-sharing venue. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as such. Write blog posts and then promote them using your Facebook page. Facebook usually drives up a bunch of traffic.
Offer something exclusive if someone “Likes” your page. A page with many likes will get more attention. Try offering something exclusive and free to people for “liking” your page. A contest is a good idea as is a coupon or discount. They will click very fast if there is something free in return.
Having reviewed this information, you should feel more confident about developing a strong Facebook marketing campaign. These tips will take your knowledge to the next level. Use them and you will see success.
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Denver, Colorado where you can make the most impact on civic engagement in the community.