Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. Most consumers use mobile devices regularly. Examples of such devices include smartphones and tablets.
Begin by developing an appropriate database. Only use people that have opted into your messaging system. Get permission before adding anyone’s cell phone number to your list. You can get permission by having them fill out a request form on your website.
Provide what your customers want. You need to know what your customer wants in order to properly market them through mobile formats. You will not earn income if you are unaware of the needs and wants of your customers. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
Have QR codes on your printed ads for the more tech-savvy consumers. This is an easy way for people with smart phones to access your website and/or coupons. Make sure these codes are on the different printed material you provide. Customers can use the QR codes to gain quick and convenient information about your brand and products.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This makes it easy for smart phone users to access your site and use your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure your message is concise and understandable.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.
Be wary of the time of day you text your customers. Not too late not too early. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Make sure your site is filled with good information and not just there for keyword stuff. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
As more and more people own mobile devices, the demand for mobile marketing will increase. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. Follow these tips to stay ahead of your competition and reach out to your audience. Have fun with it and good luck with your efforts!