What does video marketing entail? It is basically just the concept of promoting through videos. Its simplicity hides the truth about what you need to understand before you begin. By going over the article that follows, you’ll know everything you need to know about marketing via videos.
Videos should be concise and have a clear point. Most people don’t have the attention span to sit there waiting to get what they’re looking for. Long videos should be cut up into segments and posted every few days as a series.
As you make more videos, your skills improve. Your viewers need regular fresh content in order to keep coming back. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
Use video marketing to reach out to your customers. Get customers to submit any questions they have concerning your products or industry and answer them in video form. You may also offer freebies to those whose questions you share.
To help make your videos go viral, offer great content. The equipment you use to shoot the video does not determine how many will view it. People will watch and share a video as long as the content is excellent. However, try to get the best quality video camera you can to make a video of good quality.
Avoid thinking your customers will watch videos longer than 20 minutes. You can go that long only if you’re doing a very in-depth how-to video. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Production value is not the most important consideration in producing your video marketing content. A high production value does not actually equate to getting a good return on what you invest into it. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
Many marketers find that working in groups makes video production a smoother, more productive experience. You can use members of an organization, or your family and friends instead of just your coworkers. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
Jumping into your first video is the best method to start out. It is good to try new things and tinker through experimentation. In no time, you should understand what is successful and what is not. Take the information in this article and put it to use.