Developing a strong presence on Facebook is a great way to promote your business and stay in touch with your customers. Before you embark on a marketing campaign, however, you should know what you are doing. Read this article to learn some tips to make your efforts more effective. With a good plan, you are more likely to succeed.
Communicate with your fans on a regular basis so you are aware of what they want. Pay close attention to your followers and what they want. Successful businesses often get their best ideas from potential customers. Your fans are your customers, so always listen to them.
Always post a link to any new content on your site to your Facebook wall. If you have a blog on your site, have a summary and link post automatically on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Think of Facebook as a way to share content. It is not just a place for chatting, but a great place to share content too. Use it in this way. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Give away free items to loyal or potential customers. Give away a desirable product to get people excited. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
It is important to have a lot of followers when using Facebook as a marketing tool. Do not invest in promotions until you have a strong base with thousands of followers. After that threshold has been reached, your conversion rate is going to start marching.
Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. Always adapt your techniques to fit the niche you are targeting. Take time to learn all about Facebook marketing prior to starting your campaign.
Depending on your needs, a Facebook group may work better for you than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You could even set up both a group and a page if you would like and if it makes sense for your business.