When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Do not send irrelevant texts to your customers. When messaging clients, make sure you have something interesting to say. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers like relevance, not jokes or other nonsense.
Make your point but keep it short when it comes to mobile content. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Don’t send random messages to your customers. Always ensure that what you are saying is relevant. Mobile marketing has been known to fail when businesses become too casual with their text messages. You are not your customers’ friend. When you contact them, they want to know about your products.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Follow the same principles you have used in your previous campaigns.
Mobile Platform
To have a successful standalone mobile platform, you must have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Don’t base your whole approach on the use of a mobile platform.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Those with smart phones and appropriate mobile devices can easily access specials or your website. Print the QR codes on brochures, posters, catalogs and business cards. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
As you can see, techniques in mobile marketing are quite different, but the basics are the same. The main differences between particular techniques are really just methodology and technology. Do some research to help choose the techniques which work best for you and your business.