In today’s cut-throat world of business, companies need to do what they can to stand out. Video marketing can definitely give your business the competitive edge! The article that follows provides excellent tips on how to utilize video marketing in your business.
You shouldn’t allow video marketing to intimidate you. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
If YouTube is where you place your videos, use their editing features. For example, you have the option to add annotations throughout your videos. These are perfect for extra information, coupon codes or even links.
Your best bet for creating a successful video clip is to aim for short and sweet. Many people are not willing to spend a lot of time watching a video online. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Viral videos need to have awesome content. You need not have expensive video equipment for your video to be viewed by millions of people. People will watch and share a video as long as the content is excellent. But, you should still get the best equipment that you can afford.
20 Minutes
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are taping a demo of your product, do it in 20 minutes or less. If you are only advertising a special, keep your video to no longer than 10 minutes.
Keep your videos relatively short: no more than 10 or 20 minutes. If you want to show how to use your product, you can use around 20 minutes. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
Use graphics from your website, or a screenshot of your web pages, when making your video. This helps viewers realize how you have your site designed. Screenshots are also popular when making a demonstration video. Simply figure out how to save your screenshots and splice them into the videos using your editing software.
How-to videos are becoming very popular online. When you make a “how-to video”, people interested in gaining that knowledge will watch it. After they realize you know what you are talking about, they will seek out more information from you.
Make things a bit easier by creating a video for your business. Be creative when using any or all of the tips above. Your video is really an extension of your business, so it is something that you really want to put a lot of effort into. That might be the next big thing to occur in your business!
Videos should be optimized to reach the maximum target audience. Your titles and video descriptions should vary considerably between different websites. Don’t forget the keywords, either. Also, include your contact information so customers can reach you for more info.