Great marketing is a boon for business, and Facebook is an essential tool for marketing these days. If your business takes off on social media, you will get a huge surge of customers. Use this article to get some expert tips on how to market via Facebook.

In order to know what your fans are looking for, frequently interact with them. Take everything that is posted into consideration. You would be amazed at how helpful the public can be with marketing ideas. Don’t ever ignore your fans as they have a good idea as to what they are looking for.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. Adding great photos and unique color combinations really helps. People on Facebook often like these types of pages instead of plain pages.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offer up discounts and prizes in return for having your customers like your Facebook page. Always award the prize though; you don’t want to be viewed as dishonest.

Consider purchasing Facebook ads. They can be customized to target folks of given ages or gender categories. You can also make sure you stick to a budget. A long-term commitment need not be made. You can take the ad off whenever you want to.

One of the best marketing tactics is to hold a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.

Be sure that you’re making posts that have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Steer clear of selling too much, however, or you may tire your followers too quickly.

Create custom tabs on your business Facebook page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, when you have a contest going on, make a tab for just content info.

Offer an easy way for your followers to sign-up for contests. This will keep the interest of your audience for a longer period of time. Also, you can hold contests where you give away free things.

Facebook marketing is both challenging and rewarding. Use Facebook as a part of your marketing campaign and watch things turn around quickly. The information you perused in this piece can help you achieve your goals.