Marketing online is vital to business success. You should try using a video uploaded to your site to reach your customers. If you’re not sure how to use video marketing to promote your business, keep reading.

If you plan to make marketing videos, they need to be brief and concise. Most people have short attention spans and want to get the information they’re looking for quickly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.

It is a good way to find out what customers want from you. Try asking viewers to ask questions in vidoe form and then answer then this way. It would be a nice gesture to give free products to those that sent in questions.

When editing your video for publication, include screenshots of your website. This way, viewers can get a feel for your site. How-to videos also could benefit from website screenshots. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. Once you upload a video, you will be able to add some captions and annotations. This makes it easy to share additional information such as a link or a coupon code.

Avoid thinking your customers will watch videos longer than 20 minutes. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

Quality Video

You have to grab people’s attention right away if you want them to view your entire video. The first 10 to 15 seconds of each video should be the strongest. This is the place to have a unique perspective and hook the viewer.

Expensive video equipment is really not necessary to produce a quality video. Producing a clear and quality video is really the outcome that you want. There really isn’t even any need to polish your script or come off as a professional pitchman. It is most important to just relax and let your personality shine through. There are even times when all of this isn’t necessary. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.

Isn’t online video an amazing tool? Marketing your business through videos is a smart way to reach millions of potential customers. Take what you’ve learned here and put it to use.