Have you added your business to Facebook yet? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Read on for assistance in developing a Facebook marketing strategy for your business.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Just be sure you actually follow through or your business will not be trusted.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.

Any online content that you publish should link to your Facebook page. Link post summaries of blog entries from your site onto Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Make sure that your Facebook page is spam-free. Sites that are riddled with spam can end up turning potential customers off. You and your page administer can use it to filter keywords of your choice.

Use Facebook Offers to promote your special deals. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. This will encourage people to come to your page.

Consider organizing a giveaway as a means of generating interest. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

If your business isn’t on Facebook yet, you should be inspired to change that now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you’ve learned here to guide you along the way.