Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.
Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be more relaxed, it is important that you present your business as a professional one. People will trust and respect your business and what you have to say if you maintain a professional tone.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Free samples and discounts are another way to attract followers and get them to try your products. Always actually send the prize or you’ll ruin your reputation.
Consider creating a Facebook group rather than just a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.
One of the best marketing tactics is to hold a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. The cost is low and the returns are high.
Choose updates carefully. People don’t want to be flooded with sales jargon or spam. Educate your customers with enlightening posts. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Engage your customers by replying to their posts as much as possible. Therefore, you will need to pay attention to all postings received. Respond to concerns, especially when it is a direct question or product concern.
You want to increase sales through your Facebook marketing efforts. Therefore, set a goal to achieve a certain amount of sales by month’s end. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Your posts should include valuable content. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Don’t share irrelevant updates. Take care when posting about current events so as not to bore or offend any followers. Use a separate personal account to share details about your personal projects.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
When you market your business on Facebook, you could struggle to get started. A good starting point is the addition of a Facebook button on your site. This will allow your customers to navigate more effectively. When your page is “liked” by someone, you can update them on information related to your business.