You probably have family members that use Facebook all the time. You may be surprised at who is on Facebook. Having said that, are your customers also on Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Respond to everything that is posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. Responding in a timely manner will help improve your credibility.
You want to increase sales through your Facebook marketing efforts. Therefore, you should set monthly sales goals. Likes don’t mean anything unless those people are also buying from you. Change your strategy if you aren’t getting the business you are looking for.
Make your posts professional in tone and spirit at all times. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. People are going to trust your business when you remain professional.
Your want to post content with value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.
Leadership opportunities are something you should be looking for. Facebook offers a great place to become a leader within your niche. Be looking for all opportunities you can find to post comments using your expertise. That is going to expose your brand to new and potential customers, which can only make you more popular.
It’s very important that you inform your target audience through Facebook. While you don’t have to post 5 or 10 times every day, you should update your page regularly. You want to save the information and put it out in an attractive way. That will make it more effective and likely to be remembered.
Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Always allow comments on your Facebook page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
If you are on Facebook, you know what customers want from a company’s Facebook page. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The harder you work, the more rewards you’ll see.