If your business has been falling behind the times, starting a video marketing campaign might be just the thing you need to become relevant again. Grow your websites, give users more quality information and promote all of your products. Read on to learn about some great video marketing strategies.
If you choose to share videos on YouTube, make use of its editing features. Annotations are one such tool. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
20 minute videos are frequently too long. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
If you are going to use YouTube, make use of different editing features the site hosts. One tool allows you to put annotations into your creation. This makes it easy to share additional information such as a link or a coupon code.
Realize that making your marketing video is just the first part of your video marketing strategy. You are also responsible for promoting your own video to gain exposure. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Although it’s important to create solid content, you should also ensure that people are aware of it.
Expensive video equipment is really not necessary to produce a quality video. Professional gear isn’t required if the picture is in focus and properly balanced. You do not even need a really fancy script or excessive levels of confidence. Relax, talk to the camera and edit what you do not need in your video, later. In fact, you may not have to do this at all. You can also use pictures or PowerPoint slides if you do not want to appear in your videos.
Make videos tailored to your products; if certain ones are harder to use, make videos demonstrating their use. This helps those customers that have been having trouble and promotes the product to future customers.
Make sure all your videos are 20 minutes or less. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
Be sure to include good links to the products and services you wish to sell. The best thing to do is to place the link within the video player. When you do this, the link is still there if it is embedded somewhere else.
All you need to do is make a plan for how to do your video marketing. It can really increase your sales and profits quickly. Be certain to remember the advice above, and get going right away!