Do you want to start marketing your product more effectively? If this sounds like you, Facebook marketing may be a good fit. This strategy could connect you with millions upon millions of people. Keep reading through the below advice to get you going in the right direction.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Free samples and discounts are another way to attract followers and get them to try your products. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Host a giveaway to generate attention. Give away a desirable product to get people excited. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

You need to interact with your customers so that you are in touch with them. Take note of things posted on your page. Other businesses that are successful have gained great marketing ideas from their audience. Don’t ignore fans since they happen to be the reason for your success up to now.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is good enough, promote it to those who aren’t fans, too.

If you want to target a custom audience, you can do that. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Creating a contest for your Facebook page is something that you can have some success with. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.

Learn how to build a fan base. Wait until you have a decent number of fans before you invest a lot of money in marketing. This will allow you to market to a larger audience so that your expenses do not go to waste.

Don’t forget about your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

You should now know how beneficial Facebook marketing can be for your business. Try the ideas that fit your business and learn what works and what doesn’t. You will not be sorry you did so, once your message receives broad new exposure.

Make sure any content you publish is linked through your Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.