Are you prepared to start knocking out the competition? Are they already Facebook marketers? Do you want to become part of Facebook? Do you wish to out-campaign them once and for all? You need to fully understand the principles of Facebook marketing laid out in the following article.

Hold Facebook contests. Give discounts or prizes to people who share or actively market your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Do not let spam overtake your page. You can put filters in place that will help you to keep things on track when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Talk with your fans often to get their feedback on your products. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason you are successful.

Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and give them a great answer. Additionally, post a link to an article on your site if it can answer their questions.

Custom tabs need to be used when creating a Facebook marketing page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, if you have contests, you can create a contest tab with information about them.

If you want to only target current customers, use “custom audiences”. Your conversion rate will be better and your campaign will be less expensive as a result.

Your Facebook page needs to be monitored for spam at all times. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any approved person can access the page with these tools if they know the password.

Remember the customers you already have. A shocking number of people fight to get new likes instead of catering to their current fans. A respected audience is a happy audience. This gets customers truly engaged in your company.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers often come and go at random and will not be following posts. Invest in ads targeted for Facebook instead.

Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. Now you can show them a few important things about what it takes to succeed! Take this great advice and start using it to reach out to the world.

Facebook Offers can help you get the word out about a giveaway. Just set the offer and choose to make a Promoted Post. If your offer is really good, you can consider opening it up to non-fans.