What comes to mind when you think of mobile marketing? There are a zillion different ways to use mobile technology to market products and services. With so many different options and possibilities, it can be difficult to choose a starting point. Follow these tips to get started.
Your first step should be focusing on building a database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. Make sure you get your customers’ permission before you add anything. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Do not send irrelevant texts to your customers. Only send them information that they’ll find relevant and useful. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Do not randomly message your clients. Only send them information that they’ll find relevant and useful. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
You should make sure QR codes are on your printed ads to attract tech-savvy users. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Make sure these codes are on the different printed material you provide. If a customer is interested, the QR code is an easy way for them to learn about your business.
Mobile platforms that are designed as standalone also need home bases to be successful. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business should not rely on a mobile platform alone.
No matter what medium you use to access your customers, remember that they are people, just like you. Act accordingly.
Never forget that everything about your marketing campaign is designed for your customers. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. For higher sales and higher profits, study your potential customers and know them well.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should also do this. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use your resources as best as you can.
Mobile marketing is an interesting subject. Every business is marketed and run differently from the next. One method might be useful for a certain business, but it may be useless to another. You should have a good idea how to start your mobile marketing campaign with the tips provided above.
Every printed ad you publish should include a QR code for those with smartphones. Anyone who has a smart phone can use the QR code to access your site or coupons. Include a QR code on all of your print materials. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.