It’s likely that your siblings and cousins are on Facebook. Grammy and Mama might be on Facebook, too! Having said that, are your customers also on Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.

Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Follow through and actually award a prize or you will appear dishonest.

Link all of your content to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, use your Twitter page to link up to Facebook.

Make your posts professional in tone and spirit at all times. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. If you stay professional, people will always view you that way.

Facebook Offers is a great tool for promoting giveaways and contests on your site. Set up your offer and turn it into a Promoted Post on your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Make sure to give someone incentive if they “like” your page. These “likes” can bring new attention to the Facebook page. Giving a gift in return is good marketing. You could give it out to everyone or just have one winner. If they want the item you’re giving away, they won’t mind subscribing to your page.

Make valuable posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

An ideal way to encourage fans is to always reply to their wall postings. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.

Sometimes you have to spend time and money to make money, and this is true of Facebook. So many people are on this site that you want your efforts to pay off. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Put real time and money behind it to succeed at it.

You probably have a Facebook page and know what it takes to market there. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The amount of profit you make is directly related to the amount of effort you make.