Are you wanting to have your brand seen by a lot of people? Facebook can help you expose your business. There are many people on Facebook and if you know what to do, they can be your fans.

Always respond to comments written about you or to you on Facebook. Monitor you wall regularly, and reply to any @ messages. When it is someone complaining, you must reply immediately.

Avoid allowing spam to take over your Facebook page. You can monitor your page with certain tools, even when you are not online. Page administrators can add keywords into the tool that will help keep things filtered.

Try a giveaway as a way to boost your Facebook marketing. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Create custom tabs on your business Facebook page. Tabs will give you the opportunity to organize information on your page. For instance, use a custom tab for any contests you might run.

Hold a giveaway promotion to get more followers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You won’t lose much money, and you will be able to communicate more with your customers than before.

Carefully chose your updates. If your updates have no value, your subscribers will lose interest fast. They want to read something interesting or that entertains them. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can make a colorful or photo-heavy page. Facebook users tend to be drawn to these kinds of pages over plain pages.

Give someone something valuable if they “like” your page. You can glean a lot of attention through Facebook likes. Think about giving folks something unique and free if they give your page a “like.” A contest is a good idea as is a coupon or discount. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Use the focus of your business as the basis for creating a group. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You’ll build a personal relationship with your fans this way.

Clearly, Facebook is great for marketing businesses. Millions of people browse Facebook on a daily basis. It is possible for them to see your business and become customers. Use the tips you learned in this article and you can grow your business while you socialize with your audience. Facebook marketing truly has no ceiling in relation to success.

Do not forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If your fans think you respect them, your marketing will be successful. This is very rewarding, so don’t neglect your fan base.