In recent years, Facebook’s popularity has grown exponentially. It is the go-to site to connect friends and families all over the world. Facebook is so popular, that it is a marketing medium best not ignored. Continue reading to learn just how you can share your business with the world of Facebook and beyond.
Make your posts professional in tone and spirit at all times. While social media usually has a relaxed tone, present your business and yourself professionally. Folks will have more respect for what you do if your tone stays professional.
Use Facebook Offers to promote your special deals. You only need to post the offer and then change it to Promoted Post on your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Use custom tabs to make your Facebook page more efficient. The tabs let you organize your page information to make it easier for customers to navigate. For example, if a contest is going on you can have a tab there to get more information about it.
Sometimes, you need to post stuff about your brand other places besides your own page. Posting on another page gets attention. You want this to be positive attention. Only make posts on other pages if you have something worth saying. Avoid spamming at all times.
Try offering exclusives when people “like” your page. You can gain a large amount of attention quickly by the use of the “like” button. Consider offering people something free and exclusive if they like your page. This will grab people’s attention rather than asking them to like the page. If someone sees a chance to get something of value, they will be more likely to click that button.
Don’t let spam overrun your page on Facebook. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. You and your page administer can use it to filter keywords of your choice.
Your posts should include valuable content. Think about how your fans can truly benefit from reading or viewing your posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
Facebook Marketing
Rather than boycotting Facebook and the benefits that it can have for drawing attention to your business, realize that Facebook marketing is very effective! Whether you are a small business or a start-up, there are ways to use this marketing for your benefit. These tips will help maximize your company’s profits using Facebook marketing.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.