You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media sites are very popular because people love to communicate with each other. Keep reading to find out how you can put Facebook to work for your brand.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Offer free samples to your subscribers who share your information with others. Put the list of winners on your wall, and keep doing this every time you have a contest.

Make your page stick out. Adding great photos and unique color combinations really helps. People are much more drawn to decorative pages than plain ones.

You should give a product or service away to get people interested. You can encourage buyers to join when you offer some free products to your regular subscribers. Make your winners viewable to maintain the legitimacy of your contest.

You may want to buy an advertisement on Facebook. You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. There isn’t a commitment, either. Your ad can be stopped any time.

Know when to post about your business outside of your own Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. However, it needs to be the type of attention you need. You should be posting when there is something important to say. Do not engage in spamming of any sort.

Have a giveaway. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Be sure that anything that you post online has a link to your Facebook page on it. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Offer something exclusive if someone “Likes” your page. Likes can get your Facebook page a lot of new attention. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. People find it easy to click if the offer is for an appealing item they would like.

Social Media

Are you prepared to make the most of social media to expand your business? Social media like Facebook is well loved, so you should use this to your advantage. Use these tips to connect with a larger audience.

Never let a Facebook page get overridden by spam. You can use filters to help edit the page and monitor content when you are away. If you have different page administrators, they can help you with this.